Celebrity Stylist Bea Åkerlund Creates New Line For IKEA

Move over guys, it’s time to make room for a new wave of design aesthetic as the new IKEA collaborator Bea Åkerlund brings her creative world to life for the international retailer in a new line called, “OMEDELBAR.”
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“It’s a collection for the people: a Bea – IKEA mash up,” said Åkerlund. “I wanted it to be fun, relatable and accessible to everyone.”

And fun and accessible it is. Featuring large glass hats, red lip-shaped pillows, 3D-printed hands for decorative jewelry display, and a B-shaped lamp, it’s a collection where goth and glam meet – one that truely captures the essence of her unique and edgy style by allowing a larger audience to enjoy her individuality through her work which often tends to wind up in the hands of a very niche market. Embracing individuality and creativity, it proudly brings her slogan to life and says “BWHO YOU ARE.”

While most might know for her work as a celebrity stylist who’s created for and collaborated with some of the biggest names in the industry: Madonna, Beyoncé, Lady Gaga, and Rihanna to name but a few, she’s now turned the industry of interior design upside down with her award winning style.

Scheduled to be available sometime in March of 2018, it’s a reminder that having an affinity for fashion and style sometimes lends to having to breaking the rules.

Kyle Johnson

Kyle Johnson is a writer, web designer and former senior editor for ODDA magazine, a glossy 500+ page high fashion magazine. In addition to his work for ODDA, he is also a freelance writer for LAB A4 and a creative director for various projects across various industries where he specializes in branding, identity and visual strategy. He is also the founding editor of PLOY.

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