With Goals of Going Global, Mexican-based Menswear Label Galo Bertin Creates a Modern, Well-Tailored Lifestyle Brand

Founded on the principle that he needed to bring the clothes he sought but could not readily find to market, he crafted a tailoring experience with a unique style that’s both elegant and modern. Inspired by European fashion, but designed for Mexican men, he’s created a sartorial experience that illuminates the story of the cosmopolitan man within.

galobertin.com

1.) So you’ve been in the industry for a few years now. Tell us a bit about your background and how you got your start in fashion.

Well, I studied industrial design and at some moment during my years at university, I won a design contest. Then, I went to Madrid to the IED (European Design Institute). While there, I got a degree in fashion business. That was something that caught my attention. So when I return to Mexico, I received the best advise from my director. He told me to “find the best moment of your day and make that a lifestyle. That’s when I realized I had to make my own brand.”

2.) In 2010, you started your own label. How did the idea come about and why did you choose to name it after yourself?

The truth is, I’m a little egocentric and I really like my name. Jajajaj! But since I was little, I’ve dreamed to make something transcendental in my life. I took my passion for dressing up and I work really hard to transmit my personality in every piece of my brand. That’s why GALO BERTIN is the perfect name for what I do.

3.) Your designs offer a sense of authenticity and seem to be inspired by European tailoring. How would you describe your ideal customer?

Actually, I have had a lot of European influence. When I was 18, I lived in south France where I had an internship for almost a year. Then, in 2008 I moved to Madrid, where I lived for almost two years. So, I have a developed set of influences and a knowledgeable background when it comes to the aesthetic of European culture. But I love Mexico and I always use the colors and the textures I see every day in this wonderful country. My ideal costumer is every man that likes to be the best version of himself. It’s not about age or weight. I design to make men look like they always have a dream. 

4.) As a fashion designer with his own label, you’re bound to be under a lot of stress having to produce a collection and run a business at the same time. What’s your favorite thing about being in business for yourself? Then, tell us your favorite and least favorite things about being in fashion.

Now-a-days, every fashion designer has to think about business as well as creativity. Fashion is one industry where the balance between both is necessary. You can’t be a fashion designer without a business plan and a beauty concept. And all that is what I think that I like most. For me, it’s a challenge to work those two sides of myself and try to do the best. The thing I like the most is that fashion allows me to express my creativity through many different means. My least favorite thing about fashion is the switch that I have to make for each collection. Sometimes, I’m working on four different collections at the same time in different areas, so I have to switch constantly from concept to concept and to remember every detail.

5.) Men’s fashion in Mexico. Tell us about it. How is it different from other markets? What makes it stand out?

Mexico is a country in which men are without options. That’s why I think it is a great business opportunity. These days, men are taking care of themselves and they want brands with identity, innovation and quality. We don’t have a worldwide Mexican menswear brand, and thats my goal!

6.) If you can, please give us (3) words that describe your creative style.

Classic, irreverent, modern.

7.) For your SS18 collection, you collaborated with model Luis Zermeño de Paragon, photographer David Suárez and stylist Dapper Tapper. Give us some insight into the project.

For me, it’s really important to work with really creative people. The best part of doing that is that you can see your own creations in the eyes of different concepts. When we began to work with GALO BERTÍN in the campaign for SS18, it was fundamental to create a new image of the brand without loosing the main essence of it. The result is a really modern, chic and urban look for a new generation of men that like to commune menswear. 

8.) For FW18, you showed your collection during Mercedes Benz Fashion Week Mexico. Tell us about it. What were your sources of inspiration?

“Rockstar” FW18 was a collection that made me reinvent my own style as a designer. I imagined this elegant man that lives in the extreme throughout all the aspects of his life. A darker and sensitive man that goes through life without a self concept of responsibility. Is was really hard to create the mix between the classic man, which GALO BERTIN represents, and this new urban-chic style. 

9.) In order to give more attention to your designs, how can we follow the brand? Where can we find your clothes?

Well, you can follow us on social media at @galobertin and see and buy our collections at galobertin.com.

10.) And for the next chapter, what’s in the works? Any future plans?

GALO BERTIN is in a state of expansion at the momemnt and we are just about to open our new store in QUERETARO city. I’m also working with my team on the new SS19 collection and you will see some new projects very soon. 

Kyle Johnson

Kyle Johnson is a writer, web designer and former senior editor for ODDA magazine, a glossy 500+ page high fashion magazine. In addition to his work for ODDA, he is also a freelance writer for LAB A4 and a creative director for various projects across various industries where he specializes in branding, identity and visual strategy. He is also the founding editor of PLOY.

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