With a knack for creativity and a love for designing clothes, the Mexican-born creative shakes ground with his fashion ingenuity. Not only has he worked with artists like Daft Punk and Interpol, but also works with the world renowned music festival Coachella and has even partnered with Dos Equis, where his infamous slogan “Mexico Is The Shit” appears opposite its “XX” logo on the bottle label. So whether it’s fashion design, official band merchandise or consumer branding, he seems to have his hand in everything. And we’ve been fortunate enough to talk to him about it. Check out the interview below!
1.) So, you ended up in fashion somehow. Was it by accident? Please explain.
No, not at all. I had several options to study. Actually, the arts in general was always something that caught my attention – studying music, automotive upholstery, furniture creation, clothing preparation, audio engineering, all courses related to art and design. Then, I entered the Instituto Nacional de Bellas Artes Design School (EDINBA) where I studied integral design (graphic, industrial and textile). But obviously, it’s the textile design that I really love.
2.) You’re part of a design collective called Mercadorama. Tell us about it. How did it come about? How does it relate to your label Anuar Layon?
Mercadorama is a company that specializes in designing, developing and selling official merchandise with the intention of regularizing the official merchandise at concerts in México.
Ahmed Bautista, my partner, decided to create this company with the intention of supporting independent bands through the sale of merchandise. So with that economy, they could continue developing music. One thing led to the other and Mercadorama allowed us to develop items for international bands and festivals.
Currently, I am the creative director of the “CUSTOM” division, where we make cut and saw design garments.
3.) Through the collective, you’ve worked with Daft Punk, Iggy Pop and the Wu Tang Clan to name but a few. Who are some of your current clients and what types of projects are you working on?
Well, we also work for festivals like Coachella, Primavera Sound, and, right now, for bands like *NSYNC, etc. Check out our online shop.
4.) If you don’t mind, please list three (3) things that you learned from working with some of the above mentioned clients. Also, if you could, please list and explain your most memorable experience to date.
Obviously, working with Daft Punk is something very relevant to my career and getting to know them even more, without a doubt, is very cool. Working with bands of this level is very exciting.
5.) Back in the beginning of 2017, you created a custom jacket for EDM artists Daft Punk that was featured at their LA pop-up store. How did the collaboration come about?
We were already suppliers of the official Daft Punk merchandise company and they had samples that we had developed as a catalog. They fell in love with one of my denim jackets developed for another one of my brands, “PRIMA VOLTA,” and basically, our communication began there.
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This is one of the 200 "special edition" jackets we developed for @daftpunk pop up store at @maxfieldla I feel really grateful with my team @mercadorama and all the people involved to make this possible. @ahmedbautista thanks for openning my eyes and let me see the future, this is just the beginning. I am proud to tell the world this is all made in Mexico by Mexicans and thankful with all daftpunk & sandbag team for letting us spread the word to the world #spreadtheword #mexicoistheshit #daftpunk #daftpunkdenimjacket #daftpunk&mercadorama #maxfieldla #maxfield #anuarlayon #anuarlayondesigner #denimjacket #proudlymexican
View this post on Instagram
Back of one of the 200 "special edition" jackets we developed for @daftpunk pop up store at @maxfieldla I feel really grateful with my team @mercadorama and all the people involved to make this possible. @ahmedbautista thanks for openning my eyes and let me see the future, this is just the beginning. I am proud to tell the world this is all made in Mexico by Mexicans and thankful with all daftpunk & sandbag team for letting us spread the word to the world #spreadtheword #mexicoistheshit #daftpunk #daftpunkdenimjacket #daftpunk&mercadorama #maxfieldla #maxfield #anuarlayon #anuarlayondesigner #denimjacket #proudlymexican
6.) On your Instagram page, you’ve given yourself the titles “Forgiven Sinner,” “Fashion Designer” and “Creative Director.” Give us some more insight into calling yourself a “Forgiven Sinner.”
Well, we are all sinners regardless of practicing Christianity as a religion or not. I believe that making mistakes and sinning as human beings is something that we should be aware of. In addition to what it means to be a “forgiven sinner,” beyond any religion, is to know that there is always a new opportunity.
7.) In your latest collection you feature slogans like “Mexico Is The Shit,” “Re- Make” and “Re-Born.” Tell us about the inspiration behind it. Then, please describe your creative style in three (3) words.
In Mexico we are in a constant evolution. Just a year ago we were living through one of the most complicated and sad times in the country with the earthquake. But Mexico is a land that rises from the rubble and gets ahead because of its people. And because of this, I think that in life it is important to rethink things. Hence, the reason why the three words: re-born, re-make and re-create, are so relevant in my way of thinking.
8.) Outside of fashion, what are some of your favorite things to do?
Draw, play soccer and cook.
9.) For newcomers, how can we stay up to date with the brand? Where can we find your clothes?
Instagram, really. We are also about to launch our online store with deliveries around the world. So, stay tuned!
10.) In conclusion, what’s next for you? What are your future plans with the brand?
I’ve just presented my new collection that is a collaboration with an international cartoon, The Simpson’s, for MBFWMX. And in February, I represent Mexico along with Lorena Saravia at NYFW.