Having earned several awards throughout his career, the man that designs ready to wear fashion for men and women, founded his eponymous label in 2012. Defined by the use of quality materials, great attention to detail and a sense of refined taste, he mixes classic and modern concepts, creating a SEASONLESS, INDIVIDUALISTIC AND GENDERLESS product made entirely in Spain. Check out the interview below!
1.) To begin, let’s talk a bit about your educational background.
I studied fashion design with a specialization in branding and a master’s in marketing and communication. By the way, I think the best studies you can do is to work everyday in the field you’re passionate about and try to build something by yourself. The best education is experience with hard work.
2.) Hailing from Barcelona, can you explain how the city and Spanish culture influences your work?
To be honest, I think everything is connected now. You can live in one place, but at the end of the day, you are connected and influenced worldwide. By the way, I love Spanish cultures, the traditions and the humor. Also, the positivity and freedom that you get from living in this country is unsurpassed by anything else.
3.) In 2009, you decided to launch your own eponymous label, Pablo Arroz. Tell us a bit about how the idea was born.
Casualty, really. I probably never thought about building just one brand. But the destiny, the casualties and some other steps drove me to start something, that in some way, is now a label and a way to live.
4.) Your first two collections AW10/11 and AW12/13 were entitled “Unplugged” and “Onne,” respectively. Can you give us some insight into the creative process behind establishing your first collection? Then, give us some insight into the inspiration behind your latest collection, “Goals” FW19.
My first collections were based on the normal inexperience. Just focus and don’t be commercial. Try to experimental. But to be honest, I don’t feel I identify with that work. I am with the work that I’m doing now. And maybe, with my last eight collections. Now, I’m more mature and working in a way that represents me and what I am. You know, something I can do in the best way possible. Goals are goals. Speaking to the importance of them and to always have them in your life is what’s special. Complete your goals, and have new ones.
5.) For the AW12/13 season, the National Association of Spanish Designers (ANDE) recognized your creative talent, emphasizing the ethics and quality of your collection “ONNE.” What was your initial reaction to the recognition?
It was one of the best prizes I’ve received, actually. So it was something that helped me continue forging ahead with doing what I love.
6.) Following the recognition by ANDE, international press like ELLE Italia and VOGUE started featuring your work. How did you feel when you realized that the press was featuring your work? What impact did it have on your following?
It’s again, something that gives you more energy to continue.
7.) Tell us a bit about the Pablo Erroz business strategy. Is it different than other competitors in your sector?
To be honest, I don’t know and it doesn’t matter. I just follow my own strategy, always changing and budding. I think every day is a new day and it’s important to ask yourself what is working and what is not working.
8.) In 2014, you featured your collection AW13/14 “Dualidades” for the first time on the “Ego” runway at Mercedes Benz Fashion Week Madrid. Tell us about the experience.
It is one of the most beautiful records of my work that I have. “EGO” was my first big cat walk and the fantasy and illusion to do something big for first time is not easy to forget.
9.) For those that are new to the brand, how can we stay up to date with Pablo Erroz? Where can we buy your clothes?
You can now buy online and in Asia, EEUU and Europe. A stocklist is available at www.pabloerroz.com. Our next step is the next edition of 080 Barecelona Fashion and the best way to be updated is by following us on Instagram @pabloerroz.
10.) Lastly, what’s next for the brand? Where do you see yourself in five or ten years?
Like always, I like to see myself in five years working and doing something that I love. Whether it’s fashion or not.